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Alexander Chernev has 25 books on Goodreads with 1652 ratings. Alexander Chernev's most popular book is Strategic Marketing Management. Alexander Chernev. 4.07 · Rating details · 151 ratings · 10 reviews. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic Overview. This course offers a strategic perspective of marketing management, focusing on the process of developing a marketing strategy and designing an 1 Jan 2018 Strategic Marketing Management by Alexander Chernev, 9781936572502, available at Book Depository with free delivery worldwide. Overview. This course offers a strategic perspective of marketing management, focusing on the process of developing a marketing strategy and designing an
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